The Power Of Instagram

As we all know, there is pressure on brands to be present, active and engaging on a slew of social media platforms these days.

From LinkedIn to Pinterest, Twitter to Facebook, Youtube, WeHeartIt, Tumblr to TikTok, social media is an essential component of your business marketing strategy. 

Social platforms help you connect and communicate with your unique customers in a simple and direct way.

With more than 4.5 billion people on the planet (yes, that’s half the entire population) using social media every month, it’s more than a trend and is here to stay.

Ten years after its launch, Instagram remains one of the biggest social powerhouses and is invariably the most visual-centric platform worldwide.

The photo-sharing app has gone from strength to strength, from once being a favourite for holiday-makers sharing their pictures to now being the go-to for influencers, advertisers, and brands. 

Instagram is one of the fastest-growing (if not the fastest-growing) social media platforms out there. In just nine months from September 2017 to June 2018, its user base skyrocketed from 800 million to 1 billion.

In roughly the same time frame, the number of Instagram marketers grew by nearly 7 percent. For comparison, Facebook’s only grew by about 0.5 percent and Twitter’s actually decreased by 0.3 percent.

To discover if Instagram is in fact the right home for your brands content and community, ecommerce site Oberlo recently compiled 10 Instagram Statistics we need to know in 2020.

If you were questioning whether your brand should spend the time and money to invest in Instagram, the tremendous number of monthly active users should be an indication. The Oberlo team wrote A Beginner’s Guide to Instagram Shopping to help you understand the many nuances of the platform.

Good luck and happy gramming!

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