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Meet Wyflo: Bringing Australia’s Family-Owned Wineries To Your Door

  • May 22, 2020
  • Majella Campbell

Wyflo is the ultimate wining experience, brought to your door. Founded by wine lovers, for wine lovers, Wyflo allows you to virtually visit cellar doors and explore different wineries and varieties of wines without ever leaving home. 

Founded in 2019 by Kevin Wang, William Chow, Cheryl Mack and Chris Clark, Wyflo’s mission is to make family-owned wineries accessible to every wine drinker. 

The model is simple, with customers choosing to taste from different wineries from all across Australia including Rosnay Organic Wines in NSW and Koonara Wines in SA. The Tasting Kit is ordered and shipped, with the sampling fee credited towards anything that is chosen and purchased next.

Since February this year Wyflo has delivered over 300 tasting kits and is hosting the first national virtual wine tasting event on May 29 with over 100 sign ups and counting.

Cofounder Kevin Wang said, “There is no doubt that the long term effects of the global COVID-19 pandemic have sped up the rise of ‘at-home’ experiences. It was both luck and great teamwork that meant Wyflo was able to serve our customers and grow our business during a time of such unrest. We are so glad we were able to provide a way for wineries to continue connecting with the community once cellar door tastings were shut down.”

Wyflo’s virtual tasting sessions have become a sensation during Australia’s period of social isolation with 3 sold out events since they hosted the 1st one on Apr 17 and wine deliveries have been jammed due to overwhelming demand from online shopping.

The team are already looking to expand and scale with plans in the works to hire a full-time stack developer, digital marketing specialist as well as launch a new website, new tasting kit packaging and introduce imported wines.

Wang said, “We are really proud of what we have created and the community we are building, we look forward to bringing many more great wines to Australian homes for many years to come.”

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