Crisis Behaviour Shows Your True Brand Colours – by StartsWithA

StartsWithA, a team of highly experienced marketing specialists, warns that how brands conduct themselves during times of crisis is telling of true brand colours and character.

With a focus on empowering brands to connect better with audiences, StartsWithA say that brands pretending they don’t have an obligation to their customers at this time, could result in long term brand damage.

So, how should your brand behave in a crisis?

It’s different for every brand but StartsWithA have listed the 4 key things to consider while continuing to converse with clients, customers and the general public during these times.

Tips and reminders include triggering customer-centric responses and remaining authentic instead of simply virtue signalling.


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