5 minutes with Mellonie Francis, Co-founder & CEO of Rareiio.

Rareiio Website Photo

Meet Mellonie Francis of Rareiio!

Please tell us a little about yourself.

I came to Australia from one of the poorest countries in the world. I struggled with racism and learning a brand new language as most migrants have. Since a very young age, I always knew my purpose was to uplift developing countries. Up until now, I have been working to develop a digital marketing & software development agency and also developed a sophisticated marketplace app within the beauty industry. I had always dreamt that one day I would build a school in Bangladesh and provide high quality education to talented individuals  so we can level up the playing field.  However with everything now online, I realised I could reach a lot more people with an online education platform. I could make an impact which would enable anyone around the world to learn practical marketing skills, that would help the Australian business community as well as students and underprivileged talent from all over the world. 

Please tell us a little about your new project!

After providing digital marketing as a services to multiple businesses, I saw there was a gap in the market, i.e. business owners had no idea about digital marketing (SEO, Facebook, Google). Often their staff also struggled to learn digital marketing as there was no practical short online courses which taught how to set up facebook ads, google ads etc. Similarly university graduates were also struggling, entering the job market with no practical understanding of how to set up and run organic or paid digital marketing ads. Often these business owners were at the mercy of marketing agencies. 
I wanted to build an education platform which helps teach practical digital marketing skills in a short time. New website coming soon!

What drew you to the Fishburners Fempowered program?

I saw the previous 12 female founders get so much out of the program. I wanted to be pushed to limits and accelerate my business idea. 

What about the next 6 months excites you, what are you looking forward to?

I’m really excited to work with mentors who will force me to think about my product from all aspects and help me to launch globally. Without this program I would be going at my own pace, but now I will be pushed out of my comfort zone.  

What message would you like to send to the aspiring Women founders of Australia? 

I really believe anything is possible, if you stay persistent. Always know ‘you will, you can’ 

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