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5 minutes with Lindy Chen, Founder & CEO of China Direct Sourcing.

  • July 23, 2020
  • Majella Campbell

Meet Lindy Chen of China Direct Sourcing!

Please tell us a little about yourself.

Hi, I’m Lindy Chen, the founder and Managing Director of China Direct Sourcing,
China Direct Investment and author of ‘Import From China. How To Make A Million…and Not Get
Burnt!’, “Doing business in Australia – for new immigrants”, and co-author of “Women On Top”.

Through my work blending the best from the East and the West I have been honoured with receiving the Australian Small Business Champion Awards, Entrepreneur of the Year in 2013, International Woman of the year Awards Stevie Awards in 2015 and the HKABA-QLD Chapter Business Awards Judge’s Awards in Exporting in 2016.

Please tell us a little about China Direct Sourcing.

ChinaDirect Sourcing has effectively acted as an agent to help businesses trade
between China and Australia. In this market with more than 20 years of experience
and countless business awards as well as being the only Alibaba partner in
Australia, we have a database of more than 30,000 high-quality Chinese suppliers.
And this is how we serve our clients, with 3 stages importing process; We ensure
that when businesses make an order to a supplier whether local or international, they
receive exactly what was agreed upon.

What drew you to the Fishburners Fempowered program?

I am a very experienced businesswoman regarding conventional styles of business, but this tech style/SAAS business model is new. I need help with getting to understand that model, how to build it out, and how to go about estimating and securing capital for it. How to scale it. The mentors Eric and Addy all have that experience and I excited to learn more.

What about the next 6 months excites you, what are you looking forward to?

The regular meeting together to learn from mentors in a structured way, to grow the business to the next level. To scale the business.I am looking forward to being with like-minded start-up founders and grow together.

What message would you like to send to the aspiring Women founders of Australia? 

Learn from others, like a sponge. Focus on the inner strength, till we blossom like a butterfly. I am grateful for the opportunity to be in the program. 

Lindy Chen 1
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