Video Translator launched in 2019 with the focussed mission of being able to expertly translate videos at scale. With 81% of businesses using video as a marketing tool in 2020 (up from 63% in 2019), according to Hubspot, the need to make video content inclusive and accessible has never been greater.
Founded by Tat Banerjee and Renee Dube, Video Translator expertly uses AI technology to not only create video transcripts, captions and dubbing, but also provides the option of translating it into 65 different languages.
Transcription is a process which converts speech, either live or recorded, into a written or electronic text document. Transcription are useful for people who are deaf or hard of hearing, and can be required for business, legal, or medical purposes.
Mothers have also reported to the Video Translator team that they appreciate videos with sound-off options as it allows them to watch without waking children, or while multi-tasking.
Making your content accessible is important for inclusivity, and can also benefit you in unexpected ways. Transcripts are very good for Search Engine Optimisation (SEO) and a study in 2019 showed that 92% of Americans view videos on mobile devices with the sound off, relying solely on closed captions.
Recently Video Translator worked with charitable institution, Vyasa University, as they created inclusive content raising awareness about Covid-19 in India, off the back of a request by the Ministry of Health and Family Welfare.
In an concerted effort to control the transmission of COVID-19 through wide community awareness, the university offered all their videos in a choice of 8 different Indian dialects. This made possible and simple by the technology at Video Translator.
Founder Tat says, “We are putting together an office in Bangalore, India to target more clients from the Indian subcontinent. Which is very exciting. Building a successful startup definitely takes a little longer than you might originally think. We have learned lots from other founders here at Fishburners, the tips and tricks, practical advise when you need it most are the most useful parts for us.”
Video Translator offers a free trial for social media professionals looking to increase their market reach globally by creating multilingual and captioned high-quality content.