Fishburners Boot Camp: Week Two
Growth Hacking for Startups with Daniel Lohrmann
Originating in the start-up world, growth hacking is commonly thought of marketing on a lean budget — but there’s so much more to it!
Growth hackers go beyond paid marketing, think outside the box and leverage technology to drive more personal marketing and constantly keep testing and measuring the success of their experiments. This makes growth hacking a combination of marketing, data and technology.
In this one hour workshop, you’ll not only learn about growth hacking and the methods that come with it, you’ll also be able to start applying new strategies to your own start up to significantly increase your customer base.
In this session you’ll learn about the growth hacking mindset, B2B vs B2C growth hacking and how you can implement growth hacking in your business.
About Daniel Lohrmann
Daniel Lohrmann has a wealth of experience across digital marketing, data science and business operations and is passionate about helping businesses build a data–minded culture. With his combined marketing and analytics background, Daniel delivers unique insight and value from both worlds.
From travel and food service start–ups in the B2C space (Leezair, Rocket Internet) to banking and SaaS (Barclays, LoanFlare), Daniel has worked with companies across a breadth of industries and functions. Excited about technology, Daniel loves building out Python hobby projects on AWS Lambda, reading about new advances in artificial intelligence — and hikes in NSW’s national parks. Daniel holds a Masters Degree in Management from WHU — Otto Beisheim School of Management.
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