Interview with founder of A shop for/ 8th floor ads Richard Hipsley:

     

Richard has lived the dream, working via laptop on the beaches of Mexico and partying it up most nights. Now he runs his successful affiliated marketing company A shop for in the Fishburners office.

Background:

• Studied Accounting/Finance

• Worked at Macquarie Bank for 2.5 years

• Got sick of working corporate so started his own business 7 years ago

A shop for

• Core focus is affiliated marketing and lead generation

• Caters to help anyone selling a product/service by sending traffic to the clients relevant website.

• They do this hundreds of ways

• Currently has half a dozen employees working around the world

• Has around 250 clients around the world including Australia, New Zealand, USA and Canada which means he is sometimes working around the clock

• The company has progressively increased sales each year

Future plans?

• Constantly reinventing the company every 6 months to avoid getting left behind

Skills

• Affiliate and performance marketing

• Online marketing

• Lead generation

• How to get traffic to your website

• How to get conversion on your website

• Building email databases