Interview with founder of A shop for/ 8th floor ads Richard Hipsley:
Richard has lived the dream, working via laptop on the beaches of Mexico and partying it up most nights. Now he runs his successful affiliated marketing company A shop for in the Fishburners office.
Background:
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Studied Accounting/Finance
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Worked at Macquarie Bank for 2.5 years
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Got sick of working corporate so started his own business 7 years ago
A shop for
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Core focus is affiliated marketing and lead generation
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Caters to help anyone selling a product/service by sending traffic to the clients relevant website.
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They do this hundreds of ways
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Currently has half a dozen employees working around the world
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Has around 250 clients around the world including Australia, New Zealand, USA and Canada which means he is sometimes working around the clock
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The company has progressively increased sales each year
Future plans?
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Constantly reinventing the company every 6 months to avoid getting left behind
Skills
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Affiliate and performance marketing
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Online marketing
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Lead generation
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How to get traffic to your website
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How to get conversion on your website
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Building email databases

