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How To Brand Your Startup Effectively

How To Brand Your Startup Effectively

Before you build a website or send out marketing materials, you’ll want to clearly define your startup’s brand so you can apply it consistently across channels. Developing a strong brand will help you gain credibility and become recognizable as you grow. Here’s how to nail down what your brand represents and communicate it to your prospects and customers.

Top Tips to get the most out of a Global Startup Weekend

Top Tips to get the most out of a Global Startup Weekend

Five years ago Mark Zmarzly,  attended a Global startup weekend in Nebraska that changed his life. During that weekend he found a team and started to work on an idea that would turn into his business, Hip Pocket. Fast forward to today, Hip Pocket has three products in market and has received grant and investment……

Humans of Fishburners with Annie Slattery from ConX

Humans of Fishburners with Annie Slattery from ConX

We had a fantastic chat with Annie Slattery CEO of ConX,  Australia’s leading construction jobs platform and tendering software for builders and subcontractors. ConX has had a huge 2017, In October they close seed round of $1m and were one of 10 startups to feature in the StartupAUS report launched last week on Digital Foundations: How Technology is Transforming Australia’s Construction……

Anxiety: The not so great part about working for a startup

Anxiety: The not so great part about working for a startup

Freya Hunter from our friends at Recomazing wrote this incredibly insightful post about her experience with anxiety. Working in startups is no doubt exciting and certainly challenging and the frantic pace can be relentless. Freya’s full post here  talks about anxiety and how entrepreneurs and those working in startups can be susceptible. We wanted to……

3 startup culture hacks

3 startup culture hacks

Shaw and Cale are the founders of FairDealFX.  Cale has close to 20 years experience in financial markets and treasury.  Shaw is a seasoned technology professional who understands the links between business problems and technology solutions. Shaw wrote on his blog about his learnings on the startup culture and their journey since being in Fishburners for the week.

5 Quick Tips for Startups on IP 101

5 Quick Tips for Startups on IP 101

Start-ups are a buzz with creativity and innovation, but often have a lot on their plate like raising finances, finding good talent and securing customers. So it’s understandable that thinking about intellectual property (IP) management seems like a waste of precious time and money. However, finding ways to protect your IP is one of the……

What is IP?

What is IP?

Intellectual Property (IP) can be an invention, a brand, or an original work of art and IP rights like Patents, Trade Marks and Design Rights offer exclusive legal ownership over these assets. They can be bought, sold or licensed. Some IP doesn’t require registration. You don’t need to register your copyright interests – copyright is……

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